The age of internet has brought a barrage of growing pains for publishers. As the architecture of the internet is increasingly re-designed and re-directed, publishers are having to adopt an experimental approach toward engaging their readership. But the experiments aren't always necessarily conducted by choice, but also by necessity.
There is no doubt that the internet couldn’t run the way it does without the presence of advertising. An analysis conducted by Price Waterhouse Cooper estimates that, in 2015, global internet advertising revenues were approximately $153 billion. And, looking forward, this number is expected to grow 11.1% a year over the next 5 years. This means that by 2020, internet ad revenues should be somewhere around $260 billion. That's a lot of dough.
As we've discussed in previous posts, bite sized content is an excellent way to engage and delight your readers. It's small, digestible, and extremely prolific. But, bite sized content was not always everywhere we turned. This infographic can help you understand how this evolution happened.
It’s that time of the year folks, the holiday season! Whatever holiday you recognize, we’re curious how you express the season’s greetings. Recognizing our changing habits and beliefs, the SquareOffs team thought this would be a good question for this time of the year. So, do you say “Merry Christmas” in your holiday salutation? Or do you simply say “Happy Holidays”? Let us know in today’s Join the Debate
On December 5th, the Army Corps of Engineers denied the permit to continue the Dakota Access Pipeline. The members of the Standing Rock Sioux tribe mostly influenced this decision alongside the support from inspired individuals and activist groups around the United States. Although this announcement may appear to be a victory, many of the Sioux are skeptical of the permanence of this pact. This ABC News article overviews the history the Sioux Tribe has had with the US Government up to present day.
What do you think of when you hear bite sized? Personally, my stomach starts to growl and I start think about all of the tiny foods I could be eating. Recently it has taken on a new meaning for people in the digital media industry, no longer is this term just for culinary enthusiasts but is a type of reader engagement tool. Bite sized content comes in many different forms and just like bite sized food, when done right, you can't have just one.
Happy Thanksgiving, everyone! We won't take your time up with a rambling post about food that will keep you from your meal. So in honor of Thanksgiving we want to know what your favorite part is, the turkey or sides?
No matter what side of the aisle you fall on I think we can all agree that this election has been exhausting. The votes kept pouring in until the wee hours of Wednesday morning and America woke up to a delimma it has faced before. The popular vote and electoral college results were different, with Hillary Clinton narrowly squeaking out more votes than Donald Trump. Nonetheless, Donald Trump had more electoral college votes, earning him the presidency. This left many Americans wondering how the popular vote and electoral college vote could differ.
We all know that sponsored content is an effective website monetization strategy. Instead of marketers throwing up unnatural and obstructive advertisements that either re-direct readers or interrupt their experience on your site, sponsored content can create an environment of trust.