We recently had the honor of being featured in Howard Tullman's column in Inc Magazine. It was thrilling to work with someone that truly understands how SquareOffs is trying to revolutionize online polling and increase user engagement. Below is an excerpt from the article, and you can read the whole thing here: http://squareoffs.co/2byexkW
We are very lucky to have such a tight knit team at SquareOffs, and if you've ever worked for a startup or small company you know how important this is. We are even more lucky to have Shawna Westphal or "the glue" on our team. Our CEO, Jeff, said that,
I still remember the first time I went to book a flight through Spirit Airlines and thinking how can it possibly be this cheap? Then I got to the part where you have to pay for a seat and thought, "huh, this is strange but, I'll allow it", then they wanted me to pay for my bags, and by the end the price was significantly higher than where it started and I was significantly more peeved than when I started.
Reader engagement is the core purpose of content and inbound marketing. Yet, often enough we find ourselves grasping for the right resources to engage our readers.
Since the Olympics began last week there has been a slew of articles published criticizing announcers for their comments during events. We are in the discussion web era where everyone has an opinion and they are voicing them loud and clear. The question is, are announcers being insensitive or is the discussion web looking for the next thing to write about?
Although the default SquareOff embed size is 300 x 250 pixels (a size widely used for ads), a SquareOff shouldn't feel like an advertisement to the user. To help avoid this, we recommend tailoring the SquareOff to match the look and feel of your page, and incorporate organically in to your website content. Use the tips below to customize and increase visitor engagement on each of your SquareOffs.
SquareOffs is an online debate and engagement platform that helps publishers and bloggers engage their readers in a topical, interactive poll in a space that might otherwise be under-utilized. Readers get an interactive experience, where they can express their thoughts on the issues raised in a piece of online content. Publishers increase engagement, ad revenue and the time spent on their site, as opposed to losing the most relevant pieces of debate to social platforms like Facebook and Twitter.
SquareOffs recently landed a client that may place its web-based debate platform technology in front of millions of people. This month, the company partnered with digital media network Rant Inc. to offer its online debate and polling tech to engage Rant’s readers and increase their advertising revenue. “It’s one of the bigger contracts that we’re a part of,” SquareOffs CEO Jeff Rohr said. “We’re really excited about this partnership"... (continued reading on Startland News) .
The days of writing a mini book report to poll your readers is over. You're now able to take your online polls to the next level, beyond the text and radio button.