The Opinion Network
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Sports Communities, User Interaction, & The Network Effect

Publishing Networks

Online sports communities represent ready-made niche markets that contain hundreds or even thousands of potential customers. That’s because these communities have devoted fans with a built-in audience. Even better, these audiences love to interact with one another, whether they debate a bad coaching decision in last Sunday’s NFL game or how an ace pitcher shouldn’t have left his curve ball hanging up in the strike zone. Tight-knit online sports communities embody the network effect and therefore are the perfect proving ground for new technologies.

Does Your Site Look Like a Ghost Town? Use These Website Traffic Tips

website monetization, Website Traffic

Website traffic is the lifeblood of your publication. Without your traffic numbers, advertisers lower their rates or flee entirely. You already know you need consistent and great content to keep your loyal readers coming back week after week. Social media is a must as you build your library, back links and SEO. You already understand the daily grind of getting people to click on your content. Think beyond your ordinary tricks and tactics. Keep your website from looking like a ghost town with these website traffic tips that go outside the box.

The Publishing Industry: Then & Now

Digital Media

Thanks to computer technology, the publishing industry isn't what it once was. Print journalism is fading, while digital media continues to see more revenue. Rather than worrying about column widths, typefaces and banner headlines, media companies analyze search engine optimization, keywords, conforming to Google's standards, adding the right images and generating the right length for each piece. A lot of changes happened in the past 25 years when the internet was just starting out in the early 1990s. Take a look at some amazing facts about the publishing industry then and now.

The Reader's Journey: A Story of Love and Loss

Reader Engagement

You see him in the rear-view mirror and a tear escapes from the corner of your eye. The person you see is a reader who is never coming back into your world. You captured his attention with your wit, charm and even good looks. Then he departed within 30 seconds. How did this reader come into your life? Why did he leave? The answer lies in the reader's journey. Knowing what people love and hate about your publication gives you an idea of how to keep your readers longer and in love with your content. Think of your readers as a relationship, and see how the saga of love and loss plays out in your publication.

Short Form Content vs Long Form Content

website monetization

You already know content is king when it comes to monetizing your website and creating more ad revenue. The only major question you have is which content is the most helpful to monetizing your publication? Short- and long-form content both serve a different purpose. Both are key to your content strategy, and both have specific purposes for your brand. Knowing when and how to employ short- and long-form content improves your ROI, optimizes your site and improves your unique monthly views.

Boosting Reader Engagement with Consistent Content

Reader Engagement

Content helps portray your brand message to the world. Figuring out what kind of content to publish, when to add it to your website and how to market that content can increase the number of people who discover your website. Getting more people to your website is what keeps your ad revenue healthy. Once you get people to your website, you have to do things that keep them there. That's why you need to publish consistent content. When you publish consistent content, it affects reader engagement in several ways. 

Is It Really Important to Measure Site Impressions?

Reader Engagement, site impressions

Maybe you know your blog's great because you put a lot of effort into your content and you love reading it; you get enthusiastic comments, and they're not all from your friends. You may consider yourself the creative type who finds analytics boring, and you're not completely sure why you need all that data anyways. The truth is that regularly assessing your site impressions is important to improving your blog, and those numbers are interesting when you take a deeper look at them.

What's the Deal with Survey Sites?

Increase visitor engagment, Social Voting

The web is full of survey sites. What's the deal with them? Well, some exist just for the fun of it, other sites pay visitors to take surveys that provide companies with consumer information and still others use surveys as tools to gather information. If you're a blogger, you're probably well aware of the popularity of survey sites. Wondering if you can leverage the survey trend to drive more traffic to your site? Actually, yes, there's lots of potential that you should tap into. 

Affiliate Marketing Websites: The What, How, & Why

website monetization, affiliate websites

How can I find affiliates? Affiliate marketing is a rapidly growing advertising and sales tool in the internet sphere. In fact, a 2016 BI Intelligence study found that affiliate programs are one of the major drivers of e-commerce sales. They account for 15% of the digital media industry's revenue each year — a percentage that's equal to sales resulting from email marketing campaigns. As a blogger with an established audience and one or more items for sale, you're uniquely positioned to use affiliate marketing to promote and sell your products.

5 Creative Website Monetization Strategies

As a blogger, your readers can be a valuable source of income. Once you've established a solid presence and curated engaging content that brings in steady visitor levels, it's time to convert your web traffic into dollars. The right website monetization strategies harness the power of your brand, turning your website into an around-the-clock moneymaker. The trick, however, is to choose revenue streams that blend seamlessly into your style. By getting creative and keeping the focus on great blog posts, you can boost your bank balance without alienating loyal followers.

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