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3 Ways SquareOffs Can Increase Your Revenue

Newsrooms are constantly weighing ad dollars against user experience, trying to rake in revenue without alienating audiences.

SquareOffs® has a solution to this conundrum. SquareOffs® is a microdebate platform used by online publishers and brands to promote meaningful conversation, increase engagement, and create new revenue.

So, how does SquareOffs help increase your revenue? Through the SquareOffs widget, sponsored content opportunities, and traditional display ad revenue.

The SquareOffs Widget

The SquareOffs widget helps you make money as your readers engage with trending debates. Our fully-responsive native unit aggregates these topics and like other content recommendation engines pushes them to a polls page. Here they can let their voice be heard  in trending debates. 

What makes this different than other types of content recommendation engines? This is the content your readers want to read. The SquareOffs widget harnesses the stickiness of native ads and keeps your readers coming back for more. 

Keep them on your site with your own polls page or direct them to squareoffs.com if you don't want another page on your site. Either way you win. 

Want to learn more? Go here. 

Sponsored SquareOffs

Sponsored content is an easy way to get a product or brand in front of your audience without disrupting their experience. SquareOffs works well in a sponsored content environment because you can engage your audience while collecting valuable information for the advertiser. In the example below, Ford asks the audience a question. The Ford advertising team can then retarget everyone who voted a certain way with relevant ads. This greatly spikes the value of the the sponsored content deal.

Ford_Example.png

Traditional Display Ads

Another simple way to monetize SquareOffs is through traditional display ads. This works with our 250x300 in-article size SquareOff. Our premiere ad network guarantees you $3 CPMs.

Here’s what it looks like:

Screen Shot 2018-01-11 at 1.11.05 PM.png

Once the user votes, an ad rotates in. After the ad is displayed, the user can view the SquareOff results, scroll through comments and share it with the social networks.

Everyone wants more revenue. Traditional display ads have become annoying for audiences forcing publishers to decide between experience and revenue. With SquareOffs, you don’t need to make sacrifices. Sign up for an account today to get started!

Want to learn more? We’d love to chat, you can reach us here.

Maranda Jones

Marketing Director at SquareOffs #OnwardandUpward

Want to work with us?

Learn more about how SquareOffs can help you as a publisher or brand. Our tools are built to drive engagement, revenue, traffic, insight, and save you time in the process. Reach out for a demo. We're happy to chat.

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