Affiliate Marketing Websites: The What, How, & Why

How can I find affiliates? Affiliate marketing is a rapidly growing advertising and sales tool in the internet sphere. In fact, a 2016 BI Intelligence study found that affiliate programs are one of the major drivers of e-commerce sales. They account for 15% of the digital media industry's revenue each year — a percentage that's equal to sales resulting from email marketing campaigns. As a blogger with an established audience and one or more items for sale, you're uniquely positioned to use affiliate marketing to promote and sell your products.

What are affiliate marketing websites?

Affiliate marketing, which is also referred to as performance marketing, is one way to boost online sales. A company creates an affiliate marketing program around one or more products. When affiliates — usually, bloggers and other website operators — sign up, they receive a specific link or ad to place on their websites. If a reader clicks on an affiliate’s ad and makes a purchase, the affiliate earns a commission.

What are the benefits of an affiliate marketing website?

If you have a product to sell, whether it’s an ebook or an online course, affiliate marketing is an easy way to increase awareness and boost sales. Each time your affiliate link appears on another blogger’s website, it automatically increases product visibility, which can lead to increased sales. What's more, the ads can lead to higher traffic levels and boost your reader base. Signing up affiliates presents no financial risk to you — if one person does not generate any sales, they simply receive no compensation.

How do I create an affiliate marketing program?

The back-end programming for a full-scale affiliate marketing program can be expensive and time-consuming. When you're just getting started, you can save money and time with an affiliate management program such as Impact Radius. In return for a fee, a partner management program helps you sign up affiliates, set compensation levels, create ads and track performance of each affiliate. In addition, it handles invoicing, payments and tax forms for each affiliate. All you need to do is insert the provided code or widgets into your blog or a separate website dedicated to your affiliate program and add your own branding.

How can I find affiliates?

Once you set up an affiliate website and integrate a partner management program, you must find people to act as affiliates. Some programs come with a built-in database of affiliates, while others enable you to list your program in a marketplace to recruit affiliates. Alternatively, you can reach out to influential social media connections, regular customers or industry influencers. Choose your affiliates carefully — if your ad appears on an unprofessional or inappropriate website, it can have a negative impact on your personal brand.

For bloggers with products or services to sell, an affiliate marketing website can be a valuable tool. After the initial investment of time and capital, your program works around the clock to bring in individual and corporate partners. What's more, a great affiliate program doesn't require you to hit specific traffic targets or subscription numbers — all you need is a great product that's worth selling. By taking the time to choose the right partner management program and design campaigns that speak to potential customers, you can build sales and help support other internet entrepreneurs.

Maranda Jones

Marketing Director at SquareOffs #OnwardandUpward

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