Case Study: 21st Century Wire on being "Simple, Bold, & Big"
21st Century Wire is self described "indie media" focusing on reporting news that your mainstream media sites tend to avoid. As the President of 21Wire Media told us, "Our commenting section is active, but, like most websites, it can become very one dimensional and that affects readerengagement. It also becomes problematic when doing ongoing coverage of a particular news story, post after post, because it's difficult to curate the best comments around the story and surface the debate that the readesr want to see." In addition to the issue of comment chaos they were trying to find ways to monetize their already existing comment section.
To find out how they were able to monetize their existing commenting system and cure comment chaos dowload the case study here:
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