You already know content is king when it comes to monetizing your website and creating more ad revenue. The only major question you have is which content is the most helpful to monetizing your publication? Short- and long-form content both serve a different purpose. Both are key to your content strategy, and both have specific purposes for your brand. Knowing when and how to employ short- and long-form content improves your ROI, optimizes your site and improves your unique monthly views.