21st Century Wire is self described "indie media" focusing on reporting news that your mainstream media sites tend to avoid. As the President of 21Wire Media told us, "Our commenting section is active, but, like most websites, it can become very one dimensional and that affects readerengagement. It also becomes problematic when doing ongoing coverage of a particular news story, post after post, because it's difficult to curate the best comments around the story and surface the debate that the readesr want to see." In addition to the issue of comment chaos they were trying to find ways to monetize their already existing comment section.
It started with an amazing catch. It could have easily started with the latest pop song, YouTube craze, political battle, product launch, fashion trend, or celebrity meltdown. Big stories have a visceral impact in the moment, and people flock to the conversation to be part of the story and voice their opinion.
WR Kenny Bell makes an incredible one handed catch