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Why Traditional Comment Sections Won't Work in 2018

Media companies and publishers used to revere the comments sections of their articles. From 2013 to 2016, several well-known properties, including NPR and Popular Science, did away with their comments sections. Their reasons for removing them were plentiful and valid. However, smaller publications rely on comments to foster interaction and engagement, and that engagement leads to more re...

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Category: User engagement

The Anatomy of a SquareOff

SquareOffs, like people, come in different shapes and sizes. Designed with versatility in mind, each type of SquareOff serves a specific purpose. There are three main types, the single, wide, and group. We will start by looking at the anatomy of a single SquareOff and make our way through the other two types.  Single SquareOffs are designed to be embedded in an article. They can be used ...

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Category: User engagement

Google AMP & FaceBook Instant Articles: solutions for reader engagement?

The age of internet has brought a barrage of growing pains for publishers. As the architecture of the internet is increasingly re-designed and re-directed, publishers are having to adopt an experimental approach toward engaging their readership. But the experiments aren't always necessarily conducted by choice, but also by necessity. With Facebook and Google being the largest discovery p...

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The Evolution of Bite Sized Content [Infographic]

As we've discussed in previous posts, bite sized content is an excellent way to engage and delight your readers. It's small, digestible, and extremely prolific. But, bite sized content was not always everywhere we turned. This infographic can help you understand how this evolution happened.   

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