SquareOffs, like people, come in different shapes and sizes. Designed with versatility in mind, each type of SquareOff serves a specific purpose. There are three main types, the single, wide, and group. We will start by looking at the anatomy of a single SquareOff and make our way through the other two types.
Media companies and publishers used to revere the comments sections of their articles. From 2013 to 2016, several well-known properties, including NPR and Popular Science, did away with their comments sections. Their reasons for removing them were plentiful and valid. However, smaller publications rely on comments to foster interaction and engagement, and that engagement leads to more readers and more revenue.
The age of internet has brought a barrage of growing pains for publishers. As the architecture of the internet is increasingly re-designed and re-directed, publishers are having to adopt an experimental approach toward engaging their readership. But the experiments aren't always necessarily conducted by choice, but also by necessity.
As we've discussed in previous posts, bite sized content is an excellent way to engage and delight your readers. It's small, digestible, and extremely prolific. But, bite sized content was not always everywhere we turned. This infographic can help you understand how this evolution happened.
What do you think of when you hear bite sized? Personally, my stomach starts to growl and I start think about all of the tiny foods I could be eating. Recently it has taken on a new meaning for people in the digital media industry, no longer is this term just for culinary enthusiasts but is a type of reader engagement tool. Bite sized content comes in many different forms and just like bite sized food, when done right, you can't have just one.
Although the default SquareOff embed size is 300 x 250 pixels (a size widely used for ads), a SquareOff shouldn't feel like an advertisement to the user. To help avoid this, we recommend tailoring the SquareOff to match the look and feel of your page, and incorporate organically in to your website content. Use the tips below to customize and increase visitor engagement on each of your SquareOffs.
SquareOffs is an online debate and engagement platform that helps publishers and bloggers engage their readers in a topical, interactive poll in a space that might otherwise be under-utilized. Readers get an interactive experience, where they can express their thoughts on the issues raised in a piece of online content. Publishers increase engagement, ad revenue and the time spent on their site, as opposed to losing the most relevant pieces of debate to social platforms like Facebook and Twitter.