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Website Monetization Strategies: Native Advertising

Native ads are revolutionizing the online advertising world for web publishers, and it's easy to see why. Unlike traditional ads, native ads are all about blending seamlessly into a site's content, creating a sleeker look while increasing reader engagement. Large and small sites alike are turning to native ads to generate more ad revenue while creating a more positive user experience. If...

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3 Ways SquareOffs Can Increase Your Revenue

Newsrooms are constantly weighing ad dollars against user experience, trying to rake in revenue without alienating audiences. SquareOffs® has a solution to this conundrum. SquareOffs® is a microdebate platform used by online publishers and brands to promote meaningful conversation, increase engagement, and create new revenue. So, how does SquareOffs help increase your revenue? Through th...

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What is sponsored content? 

Do you use sponsored content to attract new users to your website? You should, and there are several reasons why. Sponsored content looks like a regular web page or blog post on your website, but its purpose is to tout a particular brand, product or publication. This type of native advertising does several things for your website if you use it properly. Discover how to use sponsored cont...

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Does Your Site Look Like a Ghost Town? Use These Website Traffic Tips

Website traffic is the lifeblood of your publication. Without your traffic numbers, advertisers lower their rates or flee entirely. You already know you need consistent and great content to keep your loyal readers coming back week after week. Social media is a must as you build your library, back links and SEO. You already understand the daily grind of getting people to click on your con...

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