What's the Deal with Survey Sites?

The web is full of survey sites. What's the deal with them? Well, some exist just for the fun of it, other sites pay visitors to take surveys that provide companies with consumer information and still others use surveys as tools to gather information. If you're a blogger, you're probably well aware of the popularity of survey sites. Wondering if you can leverage the survey trend to drive more traffic to your site? Actually, yes, there's lots of potential that you should tap into. 

However, you don't necessarily have to post a quiz or a survey on an external site. There are all kinds of widgets that make it easy to embed a survey right into your own website. You don't need to know code—in most cases, you create the survey using a widget. The widget, in turn, generates the html code that you need, and then, you simply cut and paste that onto the page of your choosing. 

There's multiple directions to take this. For one, you could create a survey that you think has the opportunity to go viral. People love surveys—they were a big driver in the print world. In fact, anyone over the age of 35 (and probably younger people as well) can likely remember spending hours tallying up the answers in magazine quizzes to uncover something about their personality. In the digital world, surveys continue to excite and engage people. That can be a great way to get your URL passed around and give new readers a sense of your style. 

That said, online surveys don't have to be structured like quizzes. You can also use surveys to learn more about your readers and what they want. For instance, consider creating a pop-up survey that appears every time someone visits your site. It doesn't need to be long, just a couple of questions to figure out why readers are there and what they are looking for. 

In that same vein, you may want to devote an entire page to a long form survey. Depending on your objectives, you could ask readers what type of content they like the most (informative, humourous, news-based, etc), whether or not they like images, and other questions that are directly related to your content. For instance, if you run a recipe site, you may want to ask readers what type of recipes they want to see. 

Asking questions is a fabulous and fun way to engage readers, and it's been an effective media strategy since long before the dawn of the digital age. A well crafted survey can help you draw readers from other sites, or it can help you assess what readers want on your site. As an added bonus, creating a quiz or survey can be a fun break from the usual work you do to create and maintain your site.   

Maranda Jones

Marketing Director at SquareOffs #OnwardandUpward

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